"Shoppers! Head back to the bakery for a great deal! Come pick up a copy of the book, THIS, THAT AND SOMETIMES THE OTHER, written by our own Rochelle Fields for $15.95. When you do, you will receive $5.00 worth of bakery items absolutely free! Not only that, but if you ask Rocky, she'll personalize your book for free!"
About four were sold during the holiday promo at Independence Hy-Vee. So far, out of the twenty copies we ordered at the store, we've sold eight. Not exactly a barn buster, but respectable. Not to mention I've had some positive feedback from those who bought.
Another 75 copies are on their way and, so far, 5 are spoken for. Meanwhile, there are other marketing strategies to pursue. By turns I'm excited and terrified.